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DL Media Fractional Remote

Lifecycle / Retention Lead

Own email/SMS strategy and customer LTV. Make customers more valuable through strategic retention programs and lifecycle marketing.

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Record a 3-5 minute video (Loom, YouTube, or similar) addressing:

  • What attracted you to this retention-focused role?
  • Walk us through one retention or lifecycle campaign you owned—what was the strategy, and what impact did it have on LTV or repeat purchase rate?
  • How do you decide when to prioritize retention spend over acquisition spend?